I am doing a project on maketing coach and I am looking for information on their target market?
as their strategies product positioning and distribution channels. There are no books on this subject and I find it difficult to find research w / o pay for the items on the line. Any suggestions??
Unsure of it. I first thought it was the audience mid-level supervisor. Those whose income Available enough to afford a bag in quality leather. It was a privilege to carry the bag. However, it seems that the company could careless who carries the bag, with the advent malls. Anyone can own a Coach bag and – for me – the prestige has gone for years. It has now become a commodity that you can get at any mall, any point of sale, or – God forbid – any retailer on Canal St. in New York.
Complete Internet Marketing Article Marketing Strategy 90DC Day 37
